This is why repurposing your content into other mediums can be a great way to boost your business’s ranking for keywords and help you out with Google’s SEO algorithm. This is one of the easiest ways to boost your SEO ranking, and it’s not that difficult to do.
So what should you do with your content to help drive SEO rankings? We’re going to show you what to do!
What content should I repurpose?
Go through your website and look at your website’s articles or pages that are capturing keywords organically or the ones that drive the most traffic, click-throughs, and impressions to your website. This is the content that you should be repurposing into short videos or other visual content.
When you optimize this content, you can use these repurposed videos to target long-tail variations of the core keywords that your current content is already capturing. This helps to create a cluster of content targeting and ranking for a larger pool of keywords and will help to boost your SEO ranking.
Converting blog posts into video content
At this point, you have identified what blog posts are your top-ranking ones, and you’re ready to start repurposing content! Now what?
Converting a blog post into video content is not as difficult as it sounds. If you have a full blog post with a lot of information and research done already, then half the work has already been done for you!
Keyword research
Use existing keywords for your content to help you determine what long-tail keywords you should be searching for. It might help to do a little keyword research using a keyword research tool such as SEMrush, Google’s Keyword Planner, or KWFinder. There are a lot of tools out there, so find one that works well for you.
Put together a video script
Writing a video script is very similar to writing a blog post. The biggest difference in the two is that one needs to be spoken while the other is meant to be read. This means that when putting together a video script, you want to keep your sentences short and allow pauses and transitions. Your blog post’s headings will likely turn into the talking points of your script, so use these to help guide your video script from start to finish.
Then, using your newly found keywords (from doing your research), start to add those keywords in. Most of your keyword optimization will be done in the Title, Meta Description, and Body of the Description, so don’t worry about trying to throw in keywords every other sentence.
Where to put your new video content
YouTube and TikTok are two of the fastest growing social media sites for consuming video content. In this case, we will focus on YouTube because they allow for better search engine optimization and longer videos.
How to optimize a YouTube video for keywords
Optimizing YouTube videos can be broken down into a few easy steps, but there are some key things you want to note when putting together your YouTube video. These are the basics for optimizing on YouTube, but should not be ignored!
- Short is not sweet on YouTube: Unlike Facebook and other social media platforms, you do not want a short one or two minute video on YouTube. YouTube’s goal is to compete with TV networks and give TV experiences to the viewers. They want uploaders to provide high-quality, long content to the platform because it allows them to run more ads and keep their viewers on the site longer. In terms of Google Searches, this means you need to have a video that is at least five minutes long, if not longer.
- The title: Your video title needs to grab the user from their feed and pique their interest. You don’t want it to be too wordy, but instead, give the viewer a reason to watch your video. This is where your keyword research will come in! You want your title to be as good as, if not better, than your competitors. Ensure your title is at least five words long and includes the keyword you want to rank for.
- Description: This area is your chance to expand on the video’s information and provide links to your other content! It’s also a chance to provide a call to action to the viewers. If you want clicks on your website, make sure to put it before the Show More prompt. You want to include a long description so users can get more information, so don’t skimp out here. This also gives you a chance to put in some keywords too!
As you can see, repurposing your existing content for YouTube is one of the best ways to add an external link to your existing content and give yourself more opportunities to rank for the keywords you choose! Repurposing your most popular content is one of the best ways to increase your SEO ranking and ensure more eyes on your valuable content.